The Link Between Consulting and Specialization
Selling consulting and expert services is more difficult than selling commodity or consumer goods. There's more risk attached to the sale. In this episode, I'll talk about those risks, and why specialization helps you de-risk the project for your clients.
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The Specialization Podcast
The Specialization Podcast: how to niche down your expert consulting business so that you can have more impact, command higher fees and work with better clients.
The Specialization Podcast is an educational podcast series focused on helping you to understand and implement specialization in your expert business. If you are a consultant or expert and you are considering specializing your business, you're in the right place.
Host: Alastair McDermott
Alastair McDermott is a Marketing Consultant and Business Coach. He is an author, speaker and host of The Recognized Authority Podcast.
Alastair helps consultants & invisible experts to become The Recognized Authority in their field so they can have more impact and command higher fees, without having to beg for referrals or send spammy LinkedIn messages.